Marketing Proposal
We are excited to present this marketing proposal tailored to the unique needs of Allata, a strategy, architecture, and enterprise-level application development company focused on helping clients enhance or scale business opportunities, create efficiencies, and automate processes through custom technology solutions.
EXECUTIVE SUMMARY
Revenue Growth is an experienced marketing agency that focuses on delivering results and achieving desired outcomes for our clients. We set ourselves apart from other agencies by prioritizing data-driven strategies, rapid testing, and continuous optimization.
Our mission is to provide exceptional service that delivers tangible results which contribute to the revenue growth of our clients.
This proposal outlines a comprehensive marketing plan for Allata, designed to fill your pipeline with qualified leads who have booked appointments, ultimately driving increased revenue.
Our approach involves a four-phase strategy (Discover, Build, Launch, SCALE) that emphasizes rapid, agile execution and data-driven decision-making.
DISCOVER
BUILD
LAUNCH
SCALE
SITUATION ANALYSIS
Allata seeks to promote digital product solutions, beautifully designed and built user experiences, and world-class development services that solve business problems and add efficiency and bottom-line value to its customers.
Unlike typical marketing proposals that focus on lengthy, output-driven plans with little regard for outcomes and ROI, we recognize the value of a rapid, agile, and outcome-focused marketing solution. Our proposal offers a comprehensive 3-month plan that prioritizes efficiency and cost-effectiveness. We believe in a lean, agile approach to building a concept and idea that can be launched and tested quickly, so that the data we gather in that process can inform next steps. We learned that spending huge amounts of time, budget, and resources on an idea that has not been proven results in waste and delays businesses from achieving their growth goals.
OBJECTIVES
Our primary objective is to increase the number of ideal client leads and booked sales appointments for Allata, driving massive revenue growth.
We aim to collaborate with your team to create a marketing system made up of processes and models that can be replicated for other customer profiles and avatars in various markets for various business solutions.
As your marketing strategy partners, we will prove our value by developing a model and based on data we extract, create opportunities to bring new funnels to market quickly, efficiently and effectively together.
Target market and demographics
Allata’s primary markets are commercial real estate, health care, and manufacturing. We understand you have the most experience in these industries, but are open to expanding your technology solutions into other markets and more direct to consumer applications as well.
Our marketing strategy will focus on honing in on one of your specific target market client avatars that you have experience with, crafting a message, offer, call to action, and landing page that speaks directly to this audience and converts visitors into leads. We will lean into your past case studies, testimonials, and experience building solutions that created raving fans of your organization.
By focusing on one customer profile, we will speak directly to that specific audience’s pain points and desire, and inspire them with a compelling vision of the value that Allata can offer.
The keyword research screenshot on the left represents an example of sampling of the type of initial preliminary research we will do to craft a specific offer, message and landing page for a category of searches that are being performed by your target demographic every single month. The volume column in the image shows how many searches are happening every single month for those keywords which reveals both opportunity and revenue that is currently being left on the table for competitors to take.
MARKETING STRATEGY
Our marketing strategy will focus on honing in on one of your specific target market client avatars that you have experience with, crafting a message, offer, call to action, and landing page that speaks directly to this audience and converts visitors into leads.
By focusing on one customer profile and solution, we will be able to speak directly to that specific audience’s pain points, desires, and meet them with a compelling vision for the solution that Allata can offer.
Our collaboration will consist of four major phases:
DISCOVER
- Target Market Customer Profile
- Big Offer
- Lead Magnet Offer
- Story/Message
- Keyword Targets
- Traffic Strategy
- Media Assets
- Landing Page Flow/Layout
- Case Studies and Testimonials
- Timeline Estimate: Weeks 1-3
- 2x Per Week Video Meetings
- Ongoing Chat/Messaging Thread Available for Same Day Response
BUILD
In this phase, we will create the marketing funnel, including copywriting, messaging, offer creation, landing page design, lead magnet development and integration into CRM, lead nurturing email marketing sequence and lead follow-up processes, appointment setting widgets and ad campaign setup.
- Story/Message/Offer Turned Into Landing Page Copywriting
- Landing Page Designed and Developed
- Ads Campaign Copywriting and Setup
- Supporting Assets for Social Media and Blog
- Lead Capture Mechanism (Lead Magnet Integrated into CRM)
- Email Nurturing Welcome Series Setup on Drip Schedule
- Appointment Setting Widgets Setup on Landing Page
- Timeline Estimate: Weeks 4-7
- 1x Per Week Video Meetings
- Ongoing Chat/Messaging Thread Available for Same Day Response
LAUNCH
We will initiate traffic to the funnel, monitor incoming data from the campaign, track conversions and analyze key performance indicators (KPIs). The data collected during this initial phase will inform our decisions on scaling, pausing, pivoting, or replicating the campaign.
- LIVE Traffic (via Google Ads + LinkedIn Campaigns)
- KPIs
- Data to Analyze
- Quick Pivots – Adjustments, Optimizations
- Conversions – Leads
- Appointments
- Customer Acquisition
- Revenue
- Timeline Estimate: Weeks 8-11
- 1x Per Week Video Meetings
- Ongoing Chat/Messaging Thread Available for Same Day Response
SCALE
- Full Report + Summary of KPIs and Data
- Information that informs decision-making for scaling and replication of the model
- Strategy Session to Discuss Next Steps
- Project Performance Analysis – What Worked, What Didn’t, How Can We Get Better Outcomes As We Proceed
- Timeline Estimate: Week 12
- 1x Final Meeting to Summarize Project
- Ongoing Chat/Messaging Thread Available for Same Day Response
The revenue growth advantage
team and expertise
You will work directly with company founder and CEO, Jason Spencer, who has been helping all sizes of businesses in a huge variety of niches grow since he began his digital marketing career in 2008.
Jason’s support team includes industry experts in search engine marketing, social media, web design and development, copywriting, conversion optimization, lead generation, SEO, and more. He will leverage resources within his team and network to accomplish the goals outlined in this proposal.
DATA-DRIVEN STRATEGY AND PERSONALIZED FRACTIONAL CMO SUPPORT
As a data-driven strategic marketing partner, we prioritize data collection and analysis in all our campaigns – and use that data to drive outcomes and ROI. We treat every one of our client’s businesses like our own, and therefore, our #1 goal is to get to ROI as quickly, efficiently and effectively as possible.
Our competitors typically deliver a series of checklist deliverables without allowing data to drive their direction, decision, and tactical execution. We believe that working with data is like stepping out into the light, ensuring that our efforts are focused on delivering maximum value.
Traffic Strategy
We have found in our 15+ years of digital marketing experience that search engine traffic has withstood the test of time and has consistently come out the highest return on investment traffic type winner for decades now. Our strategies are almost always (95%+) search engine traffic centric.
Our approach with search engine traffic is Page 1 domination. Get as many prime real estate location spots on Page 1 for keywords that represent searches your target market is typing in to find you (or your competitors) for the services you offer.
KEYWORD RESEARCH
First, we need to understand the opportunities by conducting thorough keyword research, developing keyword categories to understand the various ways people search and to group together similar keywords. The categorization of keywords becomes important in informing both Pay Per Click (PPC) and Search Engine Optimization (SEO) campaign strategies.
PPC AND SEO
For Allata, we will use Pay Per Click (Google and Bing PPC ads) advertising, due to the speed to get traffic to your landing page, to drive initial traffic in the launch stage, quickly enabling us to gain insights into keyword performance and other metrics. This approach allows us to make data-driven decisions about our marketing efforts and efficiently allocate resources.
We will simultaneously develop a long-term Search Engine Optimization (SEO) strategy to position Allata’s website for increased organic traffic. This approach will help drive down the overall cost per click, cost per lead, cost per booked appointment, and cost per acquisition over time, ultimately resulting in a higher return on your marketing investment dollars.
By focusing on both SEO and PPC simultaneously, you get the benefits of both. PPC for the immediate traffic, collection of data to inform campaign direction and decision-making for scaling, pivoting and replicating the model. SEO for the long term benefit of getting the same traffic we are paying for through the PPC ad model, without any ad spend associated with it, thus driving overall campaign costs down. In addition, when you have multiple positions at some point on page 1, one spot in the ads section, and one spot in the organic/SEO section, you get more visibility and exposure so that searchers perceive you as the vendor in the dominant position in the market.
LINKEDIN CAMPAIGN
INVESTMENT
DELIVERABLES AND SCOPE
- Full Service Funnel Collaborative Strategy and Buildout Including All 4 Phases Discussed Above – DISCOVER, BUILD, LAUNCH and SCALE.
- (15) 1 Hour Video Meetings
- Collaborative Fractional CMO Consulting
- Unlimited Messaging and Chat with Same Day Response Monday – Friday.
- Project Management
- Landing Page Design and Development
- Landing Page Copywriting
- Lead Magnet Design and Development and Integration into CRM
- Keyword Research and Competitive Analysis
- Google Ads Campaign Development and Management (up to $50k ad spend)
- Google SEO Campaign Strategy Development
- SEO Content Plan
- SEO Content Silo Development and Publishing with up to 50k words AI written, human edited
- SEO Backlink Campaign
- LinkedIn Cold Manual Outreach Campaign Messaging Copywriting and Execution (Maximum 10 Appointments Booked)
- Graphic Design on an as needed basis
TImeline Container/Scope: 12 WeeksINVESTMENT: $44,000.00